With a righteously ostentatious moniker coupled with song titles like “Rock And Roll Star” and “Back By Popular Demand,” Supagroup firmly straddles the line between tongue-in-cheek humor and outright audacity.

Fortunately for the quartet, its members have the musical chops and rock n’ roll swagger to back up lines like “Whatever you do we’re gonna do ya one better” and threats of giving audiences a musical ass-kicking.

Supagroup, comprised of Chris Lee along with brother Benji on lead guitar, Leif Swift on bass and Michael Brueggen on drums, deftly combines the type of crunchy riffs, irreverent humor and fun rarely seen in rock today, and is best described as “AC/DC meets Devo” by vocalist Chris Lee. The group is headlining a show at 10 p.m. Saturday at Friends & Co. with the iconoclastically named Christpuncher.

After releasing “Planet Rock” in 1996 and the live disc “We Came to Rock You” in the spring of 2001, Supagroup has spent much of the past year and-a-half promoting its self-titled Foodchain Records release by crisscrossing the country and slowly winning converts.

The band’s name may initially garner headlines for its utter frankness, but Chris Lee chalked up the title to the band’s penchant for levity.

“It’s just to amuse us,” he said of the name Supagroup while riding toward Monday night’s show in Des Moines, Iowa. “You’ll find a lot of the stuff we do is just to amuse us, and we hope people get it.”

This sense of humor, along with a consummate work ethic, has helped the once fledgling group go from partying and practicing in New Orleans to touring the country and garnering press in some of the country’s biggest rock magazines.

Formed by the Alaskan-born Lee brothers, Supagroup would eventually plant its roots in Louisiana, a stark contrast to the frigid cold of America’s 49th state.

“We just didn’t like where we grew up and were drawn to the party vibe in New Orleans,” Lee said of the band’s migration. It was in New Orleans that the group began crafting its sound despite trends of grunge and nu metal saturating radio airwaves during the band’s infancy. Rather than follow trends, the band eschewed the flavors of the moment in favor of its straightforward rock, even if doing so incurred possible difficulties procuring a record contract.

“It’s just that ‘too dumb to quit’ thing,” Lee said of the band’s devotion to ttheir archetypal meat and potatoes rock. “You can name on one hand the number of bands who do what we do and have lasted during that time period.”

With this staunch devotion to rock, the band continued recording and touring with the likes of Queens of the Stone Age, Supersuckers, Fu Manchu and Drive-By Truckers among a horde of others. It is also on the road, Lee said, that the band has the most fun.

“We’re used to sleeping on floors, playing the little shitholes in every town, and it’s still fun to see a crowd get excited,” he said. “We try to have as much fun as possible wherever we’re playing.”

The winding road trips and beer-addled nights offer the members of Supagroup an alternative to day jobs, but Lee said so much time together can result in arguments and irritation, especially with Chris’ younger brother Benji. Even though the Lee’s sibling squabbles haven’t reached the heights of the loutish Gallaghers of Oasis, Chris and Rich Robinson of the Black Crowes or The Kinks’ Davies brothers, Lee said being in a band with family presents its own positives and drawbacks.

“It’s a lot easier to keep the band together and to keep focused,” Lee said, “but it’s also a lot easier to push (Benji’s) buttons if I want to… which is good sometimes.”

And with the likes of Rolling Stone hailing Supagroup’s latest as “shaking, stirring cocktail with a real rocket-queen kick,” and New York’s Mass Appeal calling the band “the aural equivalent of losing your virginity at an AC/DC concert in heaven … on really, really good dope,” it seems the long road trips and nights in venues of all sizes see no signs of stopping.

Although the band previously played Friends & Co. in the fall, Lee said he was looking forward to returning.

“Sometimes you just gotta drink a little Jagermeister and get ass-out onstage,” he said. “Wherever we go we’re gonna have fun and give a good show.”